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Beauty Counter

The Never List™ is made up of more than 1,800 questionable or harmful chemicals that we never use as ingredients in our products.

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June Specials

Treat yourself to clean beauty. Enjoy 15% off sitewide.

Just a way to say "thanks" to our community. 

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Our Mission

Formulate, advocate, & educate—that’s our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety.